Delivering to Gmail can feel like delivering to a black box. You worked hard on your email, and you know your subscribers will love it–but you don’t know if it will get in front of them, because Gmail has so many mysterious rules and practices, you’re just crossing your fingers and hoping it gets there.
Break down your open rates by provider
Your inbox placement can be one measurement of how well you are delivering. On it’s own, it is not an indicator of good or bad deliverability, but understanding how you are inboxing is an important first step. The first indicator is open rates below a normal range. The next is understanding opens per email service… Continue reading Break down your open rates by provider